Top reasons of why most of the startups fail?

Start ups are exciting. More start ups mean an economy which is fertile for growth and a land full of dreamers. 137,000 Companies get started everyday in the world of which 90% i.e. 123,300 companies get shut down in the very first year. In India alone, 107 million people try to establish 85 million businesses every year. How many of these entrepreneurs really succeed? Very few! 

Most of the start ups fail to make a mark and die even before they pick up and start walking - you are right - I am pointing to first year death of start ups. In my opinion there can only be one of the two reasons behind this pre-mature death of any start up:

ONE - Product is not good.

TWO – Marketing is not good.

If the product is not appropriate – I can’t help. I think no one can help here. You, as an entrepreneur need to conceive and give birth to your baby called product. No matter how difficult or complex the process is; you need to take the pain yourself. You are the mom and dad both to your product.

But if the marketing has not been done properly; nothing to worry. It’s not rocket science. You just need to sing the song more melodiously and louder. Raise the voice, shout, cry, make some noise and get heard. If you feel you are already shouting on top of your voice and there is no scope for raising the volume – shout more often and shout at more places. If it’s still not enough get others along who can shout for you.  

Ah yes, knowing some tips and tricks before beginning can definitely help you in saving your hard earned (or your investor’s hard earned) money. Having some experienced & knowledgeable minds contribute to your Marketing Strategy can significantly shorten your learning curve and speed fast your growth curve.